Who's Got Your Back by Keith Ferrazzi

Keith Ferrazzi Presents Who’s Got Your Back: The breakthrough program to build deep trusting relationships that create success – and won’t let you fail.

Disregard the myth of the lone professional “superman” and the rest of our culture’s go-it alone mentality. The real path to success in your work and in your life is through creating an inner circle of “lifeline relationships” – deep, close relationships with a few key trusted individuals who will offer the encouragement, feedback, and generous mutual support every one of us needs to reach our full potential. Whether your dream is to lead your own company, move up the corporate ladder, overcome the self-destructive habits that hold you back, or make a difference in the larger world, Who’s Got Your Back will give you the roadmap you’ve been looking for to achieve the success you deserve.

Keith Ferrazzi, the internationally renowned thought leader, consultant, and bestselling author of Never Eat Alone, shows us that becoming a winner in any field of endeavor requires a trusted team of advisors who can offer guidance and help to hold us accountable to achieving our goals. It is the reason PH.D candidates have advisor teams, top executives have boards, world class athletes have fitness coaches, and presidents have cabinets.

Ferrazzi introduces the Who’s Got Your Back roadmap for building and creating a core group of lifeline relationships, including:

  • A process to identify and strengthen bonds with lifeline candidates – those who have the potential to “get it and care”
  • A team-based format for refining goals and workplans
  • Tools to identify and overcome career-crippling bad habits
  • Keys to sustaining a commitment to excellence and growth over time
  • A commitment to lower our guards and let others help
None of us can do it alone. We need the perspective and advice of a trusted team. And in Who’s Got Your Back, Keith Ferrazzi shows us how to put our own “dream team” together.


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